Sole business: Greenwood tech company serves those looking to buy and sell sneakers

October 24, 2023

Venita Cooper has been into sneakers since she was a kid. After walking into middle school in Lawton wearing a pair of Nike Air Swoopes 2, she turned heads and received compliments on her kicks.

“Sneakers have always been important to me. It’s a way to express myself,” she says.

Four years ago, Cooper left a career in education to open Silhouette Sneakers and Art at 10 N. Greenwood Ave. Now she is embarking on her next venture, Arbit, an app that uses AI to calculate current and future values of sneakers on the resell market and identify arbitrage opportunities.

Harvard Business School Online describes arbitrage as an investment strategy in which an investor simultaneously buys and sells an asset in different markets to take advantage of a price difference and generate a profit.

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